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Target Audience

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Street art has its origins in a western culture, but the Japanese have always embraced western culture such as anime, music, clothing and housing. In Japan, street art used to have a negative impression, but recently, street art has been used in the design of fashion brands and the music industry, and young people seem to have the impression that it is cool, not negative. Young people in Japan are interested and often easily influenced by American and European culture. Street art is a part of New York culture, and now it has become global. It is expected that Japanese youth will be interested in street art in Kamigori.  Young people's

interest in Kamigori's street art will benefit Kamigori. The younger generation in their teens and twenties spread the word via their social networking sites. Young people have become a powerful influence across all age and income groups. Young people, especially those born between 1996 and 2013, who have been exposed to YouTube and social networking sites since infancy and experienced the covid at an impressionable age, are said to be the game changers who will upend consumption and business in the next 20 years.  

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