Target - Japanese who live in London
Publication - bi-monthly
Published by - JAC Strattons(an estate agents)
The magazine’s aim is to know and to remember JAC Strattons. The contents introduce properties, information on London and the U.K. and interviews with tenants. I changed the cover image from the picture of only the main tenant to a tenant family with their property because many other magazines put celebrities on the cover so I wanted SUMU to have differentiation from them and also represent the magazine from an estate agents using the picture of the tenant with their properties. This gives the impression that the agency deals with all types of tenants and not just the ‘single businessman’.