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Branding, Illustration, Packaging
This brand was set up in order to introduce wax paper. Wax paper used to be really popular in Japan but nowadays most young pepole are not familer with it. We thought that females are sensitive to trends and also to new things which they are not familiar with , so the target audience in this brand was female. Japanese females really like French products so we made products in this brand which look like French products, using retro illustrations, which have an antique feeling.
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